Oxford Is Affordable and Now Open to All (for 2020 Mini Hardtop and Countryman Buyers, at Least)
Times are getting financially tight for a lot of people right now, but Mini wants to try and make it a little bit easier to buy one of its fun, quirky cars or crossovers by expanding a little-known value trim option to more models and more people. The Oxford Edition was previously only available on the two-door and four-door Hardtop models, a budget-priced model that was open only to college students and recent graduates when it was introduced in 2018, and then more recently expanded to retired military veterans. Now, Mini is announcing that it’s opening the Oxford Edition to everybody who wants one — provided you can find one at a participating Mini dealer. Furthermore, a new model will be added to the Oxford crew: the 2020 Mini Countryman Oxford Edition, available in both Cooper and Cooper All4 variants.
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Mini Countryman Oxford Edition
This value-oriented trim starts with the Countryman Classic, which includes faux leather upholstery, a 6.5-inch central display with Bluetooth connectivity, rearview camera and parking sensors, a seven-speed dual-clutch automatic transmission and a panoramic moonroof. The Oxford Edition will add upgraded 18-inch alloy wheels, anthracite-gray headliner, heated front seats, automatic climate control and a choice of six exterior colors, including some metallic ones at no additional cost.
The starting price for the front-wheel-drive Mini Cooper Countryman Oxford Edition will be $26,750 (all prices include a surprisingly reasonable $850 destination fee), while the all-wheel-drive Mini Cooper Countryman All4 Oxford Edition bumps that cost up to $28,750. Mini says the additional content at no additional cost represents $5,500 worth of previously optional gear.
The only caveat to buying any Oxford Edition: The price you see is the price you pay. It’s a no-haggle pricing situation — that’s part of the agreement to buy the Oxford.
Mini Cooper Hardtop Oxford Edition
If you don’t quite need all the room that the bigger Countryman SUV brings, why not go for one of the original two-door or four-door Hardtop models? The value proposition is actually pretty strong here: Both come with the Mini Connected Infotainment System with a 6.5-inch screen, Bluetooth capability, rearview camera and parking sensors, and Mini’s Teleservices concierge service. The Oxford Edition adds upgraded 17-inch wheels in silver or black, the choice of a manual or automatic transmission, dual-pane panoramic moonroof, heated seats and six colors, just like the Countryman.
But the price is hard to beat, with the two-door variant starting at $20,600 and the four-door Hardtop ringing in at $21,600. All told, the extra content adds up to a $6,900 value under Mini’s normal ordering scheme.
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The Mini Hardtop Oxford Editions are currently available across the U.S. at participating dealerships, while the Countryman Oxford Editions should start showing up in July.
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