Toyota RAV4 Prime PHEV Availability In U.S. To Be Extremely Limited

ZEV states only, 5,000 units. Hopefully, more next year.

The market introduction of the all-new Toyota RAV4 Prime plug-in hybrid looks shakier and more questionable every day and now the U.S. is mentioned as well and we’re very disappointed.

The first warning sign was a low sales target for Japan (300 units per month / 3,600 per year) and then the bad news emerged – Toyota suspended RAV4 Prime orders three weeks after launch, as demand exceeded manufacturing capacity (reportedly related to batteries).