Published on August 24th, 2014 | by Daniel
#SensingSpeed – Maserati Trofeo reaches the United States again
The engines on the Maserati GranTurismo MC Trofeos will come alive again for Round 4 today, this season’s first event outside Europe. This time round, the stage will be the USA and Virginia International Raceway, with the races co-inciding with the Tudor United SportsCar Championship. The Maserati Trofeo World Series was run in the US in 2012 and 2013 but at the California circuit of Sonoma. On the occasion of #MaseratiTrofeo fourth round a new digital media project will be launched to ’sense’ the #MaseratiTrofeo experience from a completely new angle: the #SensingSpeed. Thanks to an exclusive custom tracking technology the #SensingSpeed console available here will provide a set of real-time parameters: the position on the track, the speed, the audio level of the unique Maserati sound inside the car, the driver’s heart rate. The combination of all these parameters will build the “adrenaline index” of each driver, also comparing the results of all drivers as it happens.
Raise your pulse right now with this trailer. We are working on something to raise our personal adrenalin index with the magical trident. #soundmatters…. to follow.